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Local Living Magazine

What's New in the Luxury Home Market

Oct 23, 2018 03:01PM

What is New in Luxury Home Marketing


New technology is helping luxury Buyers and Sellers who are looking for improved ways to buy and sell their Luxury Real Estate. 

How do you make your luxury listings more attractive to prospects who might want to sell or buy without stepping foot in the property?  It has a lot to do with new technology that enables Buyers to get to know the Realtor and view their properties intimately without a walk-through or face-to-face visit. These virtual walk-throughs save time for the Buyer and give an opportunity to focus on the best features of the home.   

In 2016, Terese and Keller Williams Realty Group started KW Live TV. The concept is that within minutes of signing a listing contract Terese is able to broadcast a live commercial from that new listing and post it immediately through social media. This is cutting edge technology and expands our marketing to reach Buyers faster, ultimately lowering the days on market. It’s a win-win for Buyers and Sellers.  Hiring a professional photographer is another important marketing tool that provides high quality pictures that shows more details of the luxury homes. Professional videos, pictures, and great descriptions are what luxury Buyers and Sellers require.

Keller Williams Realty International Luxury Homes allows its Luxury Realtors to exclusively market in Domain Magazine an International quarterly publication distributed Worldwide by Keller Williams Realty International Luxury Homes.  Terese distributes this to hundreds and shares the virtual magazine link to thousands of people in her database. Social media, blogging, and online networking presents’ an opportunity to create a trustworthy personality over the internet. Building rapport is so important when you only have minutes to impact a relationship with a luxury Buyer or Seller before the face-to-face appointment actually occurs. International Exposure is key.

Traditional marketing methods are still critical in promoting luxury real estate. Promotional materials have to be professional, high quality, and justify the value the Seller is asking for their Home.  Buyers and Sellers still want a sign worthy of a luxury home. Keller Williams Realty International Luxury Homes has a beautiful sign worthy of any high end home.

Terese Brittingham has been in Real Estate for 25 years. She is the OP and Broker of Record of Keller Williams Realty Group, established in 2002. Since that time, she has grown the Company to more than 170 Realtors, while the Company has continually been #1 in closed transactions and volume in all of Western Montgomery County. In 2015, the Terese Brittingham Thomas McCouch Sales Team closed more than 175 transactions and more than $41,000,000.00 in closed volume earning them national recognition in Real Trends Magazine.